Hey, I'm Eric Sanchez a
Digital & Social Media Strategist.
Abogado.com
Behind la Estrategia
PLATFORMS
X (Twitter)
YouTube
THE PROJECT:
I developed a social media strategy framework for Abogado.com, Thomson Reuters’ Spanish-language legal platform, to authentically connect with Hispanic/Latino communities. Through bilingual content, culturally relevant creative, and platform-specific execution, the framework elevated brand trust, increased engagement, and aligned the platform’s storytelling to the needs of Spanish-speaking users.
“Effective multilingual social media isn’t just translated, it’s culturally designed, community-driven, and intentionally built.”
the posts.
METRICS
6K Followers
100K Website visits
25K Clicks
500K Total Video Views
23.5% Total Engagement
PERFORMANCE AT A GLANCE.
This work highlights how a Spanish-first and culturally rooted social strategy can strengthen brand credibility and deepen community trust. The approach elevated Abogado.com’s social presence, expanded its audience, increased traffic to key legal resources, drove strong engagement across platforms, and delivered meaningful results through both organic and paid content, all within the first year of launch.