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Influencer Marketing

​I help brands connect with the right voice to reach the right audiences. By blending culture, creativity, and data, I’ve built influencer campaigns that spark authentic engagement, elevate brand storytelling, and deliver measurable impact.

HIV Self-Testing

campaign

CDC's Let's Stop

HIV Together

#StopHIVTogether

I led the influencer marketing strategy for CDC's Let's Stop HIV Together, HIV Self-Testing (HIVST) campaign, a bilingual digital initiative designed to promote HIV self-testing among Spanish-speaking Latino gay men and trans women.

 

In partnership with For All Humans, we launched a multi-phase campaign featuring 11 carefully selected LGBTQ+ Latino micro and macro influencers, including Jessica Wild of RuPaul's Drag Race.

 

The goal is to drive awareness, increase test orders via the Together TakeMeHome portal, and spark authentic engagement across Instagram.

  • Instagram
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
An image of Yai standing in front of a bright blue backdrop, smiling gently with one hand placed on their chest. He's wearing a layered blue clothing and have short curly hair. The image is displayed on a smartphone screen showing an Instagram post.
Two influencers stand together against a light background, both wearing shiny blue outfits. One person holds a white HIV self-test kit open in their hands while both smile softly toward the camera.

Driving engagement through culturally relevant Influencer partnership.

🎯 Campaign Goals

  • Promote the ease and availability of free HIV self-tests

  • Drive traffic to the TTMH portal and increase conversions

  • Reach priority LGBTQ+ Latino audiences through authentic, affirming content

  • Strengthen community trust via relatable, Spanish-language influencer content

  • Scale engagement through organic and paid social media strategy

📅 Campaign Timeline & Deliverables

  • June 17: BTS Reels (11 influencers via Instagram Collabs)

  • June 21: Behind-the-scenes photo posts

  • June 25: Full PSA video launch (30–60 seconds, in Spanish or Spanglish)

  • June 27–July 20: Paid whitelisting of top-performing influencer posts

the work.

An influencer standing in front of a purple backdrop, smiling warmly while wearing a textured lavender long-sleeve dress.
A group of influencers dressed in various shades of pink stand closely together in front of a pink backdrop, smiling and embracing as a camera crew films them.
Behind-the-scenes photo showing three people seated on purple furniture during a production setup. One person holds a clipboard while speaking with two others wearing lavender outfits. Studio lighting equipment is visible
Jessica Wild standing against a bright blue backdrop wearing a matching blue suit and shirt, smiling gently with hands loosely clasped in front of them.
HIV Self-Test influencers posing together on a pink backdrop, wearing colorful outfits in shades of pink, blue, and black. They smile, crouch, or stand closely, creating a joyful group portrait.
An influencer wearing a lavender sweater stands in front of a purple backdrop, focused on reading the instructions from a white box held in their hands.
A tight-framed group portrait of several influencers standing shoulder-to-shoulder in front of a pink backdrop, smiling and holding each other affectionately.
Two influencers standing close together against a teal backdrop, smiling warmly as one person wraps their arms around the other in a friendly embrace.

the impact.

Campaign Performance
Highlights

The campaign reached 1.47 million people, drove nearly 2 million video views, garnered over 25,000 reactions, and secured 1,292 test kit orders, all at a cost-efficient CPC of $0.45. Compared to the previous year, results increased by +65% in impressions, +83% in clicks, and +76% in engagement, demonstrating the power of trusted voices and culturally aligned influencer partnerships.

1,992,374

1,506,156 

255,950  

34,012 

1,292       

$0.45

Video Views

Impressions

Engagements

Website Clicks

HIV self-test orders

Cost per click

K. Bell Socks

campaign

K. Bell Socks

#KBellGetsCozy

For the holidays, I partnered with K. Bell Socks to spotlight a curated Box of Socks ($89 value) and show how novelty socks can be styled for real life, cozy at home, on the go, and for gifting. The creative focused on mixing fun + fashion through quick-change styling and tactile close-ups that highlight knit, color, and pattern. 

  • Instagram
  • Facebook
Two people sit side by side on a textured cushion, wearing cozy knit socks—one in gray and one in blue. Their legs are relaxed, and soft blankets and a patterned rug create a warm, comfortable setting.

Making socks part of the cultural conversation through creator partnerships.

📅 Deliverables

  • 1 YouTube mini vlog

  • 1 Instagram Reel (unbox + style)

  • 1 Instagram Carousel (3 looks)

  • 3–5 Instagram Stories with polls/links

  • 1 TikTok (rapid style tips)

  • Post-campaign feedback within 2 weeks

the work.

Untitled design-31.png
A person wearing patterned dog-themed socks stretches their legs out on a cozy fall blanket beside a laptop, where a dog is shown on the screen. Autumn leaves, boots, and a warm drink sit nearby.
A dog sits between two people, all wearing fun patterned socks. The dog wears black socks with a festive pattern while the people wear mismatched animal and striped designs.
A row of legs in matching plaid pajamas display colorful holiday socks, including snowmen, North Pole patterns, and stripes. Everyone sits together on a white bed.
A person lounges outdoors wearing black Converse sneakers and black socks decorated with playful graphics, with plants and a stainless steel bottle nearby.
A person wearing holiday-themed “Fleece Navidad” socks stands beside a dog, whose paws rest next to the person’s feet on a wooden floor with twinkling lights in the background.
A person wearing black socks with colorful sushi designs relaxes beside an open manga book, sushi rolls, and a small ferret that leans over their legs curiously.

the impact.

Overview

  • 1.2M+ Reach – Expanded brand visibility and drove discovery through multi-platform content.

  • 189K+ Engagements – Strong audience interaction across Reels, Stories, TikTok, and YouTube.

  • 699 Video Views – Authentic creator-led storytelling generated attention and product interest.

This collaboration successfully highlighted K. Bell Socks as both a fun and fashionable holiday essential, driving engagement and positioning the brand for future influencer activations.

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