Hey, I'm Eric Sanchez a
Digital & Social Media Strategist.
LET'S STOP HIV
TOGETHER
THE UGC AFFECT
PLATFORMS
X
THE PROJECT:
Our UGC approach spotlighted real campaign participants sharing their voices across HIV topics like testing, stigma, awareness, talking openly, and PrEP. By amplifying authentic stories, we built trust, encouraged dialogue, and inspired action within communities most impacted by HIV.
VISIT SITE
“In a scroll-stopping world, authenticity wins. UGC gives your brand a human voice in a digital crowd.”
Campaign Participants
#StopHIVTogether
Alonza
161,872
video views
Cristofer
61,699
video views
Mikie
82,451
video views
Bill
1,148
video views
Bill & Chris
8,232
video views
Ian
61,699
video views
Joaquin
3,026
video views
Pastor Tye
1,497
video views
METRICS
226.6K Total Video Views
40.1K Total Engagements
41.1M Estimated Impressions
PERFORMANCE AT A GLANCE.
Incorporating user-generated content (UGC) improved overall engagement on Instagram and Facebook pages. Our KPIs for video views, total interactions, and engagement per platform increased by 21% by diversifying content.